START UP & CLIMB FOR LIFE /// Alex McAfee
Everyone wants to be a start up business these days. Understandable. Especially if you run in our circles of freedom fighters.
But have you ever been a part of any start-up team? Especially within a more progressive business model? Have you put in the hours? Have you honed optimal performance in any one area of life? Have you become really really clear on who you are, what your purpose is, where you are now, and where you want to be?
Navigating start-up business can be heaven and hell all at once - much like rock climbing.
Learning to maintain your center, breathe, honing a key skill such as full-blown grit, as well as soft skills that allow you long term vision, creativity, and of equal importance, vulnerability, which is quite key in finding support and community - all are essential. This will not happen overnight. Experience is everything. And simultaneously, do you have, at your fingertips, a second set of eyes and a neutral ear to listen, support and guide you? Even if you do, family and friends, business advisors, and mentors can be awesome, but the necessary neutrality along with the skills to truly take you from peak performance to peak-to-peak performance are key. A start-up coach provides!
We decided to bring Alex McAfee into the Aprés Coaching collective as start-up coach and consultant given his vast climbing experience which refined the initial skill sets necessary to become a successful entrepreneur himself before becoming a truly independent start-up coach, consultant and advisor. Not to mention our soft spot for his commitment to supporting those with our same “make good happen” credo in place. His start-up experience within wellness, yoga, fashion and technology is truly a progressive mix where we at Aprés believe we are all headed. Here’s to future… we, too, have Alex to thank!
Outside of coaching, Alex is also CEO & Founder of Conrad Men’s, a super hot custom leather bag line for men which includes meditation cushions – we love. He is also Founder of SeekRetreat, an online yoga retreat booking destination.
Below: Alex soloing in Mallorca last summer. Above: Living out of his VW van some time in the 90’s making his dreams of climbing for life come true.